Brooke Farmer — Full Picture Review
JP Collaborators · 2026-06-26 · 80 workflows · v6 — updated from live session
The Farmer Family
Brooke & Daron Farmer
A blended family that rebuilt from the ground up — and documented every beam of it.
Who They Are
Brooke and Daron Farmer aren't just a content brand. They are a living proof of concept — a blended family that rebuilt from the ground up and documented every beam of it.
Her Story
Brooke Farmer
Divorce survivor, single mom, blended family builder. Rebuilt her faith, marriage, home, and identity. USA Today bestselling author. Teaches women to do the same.
His Story
Daron Farmer
Widower, founder of Farmer Contracting (25+ yrs). Country music artist, recorded in Nashville. Builder in every sense of the word — homes, family, faith.
Together
The Build
Brooke and Daron co-design, co-build, and co-document everything — on camera. Edenbrook: 5,000 sq ft European Modern Farmhouse they planned, styled, and built together start to finish.
The Content
OFH Home Building Lane
Brooke is the face of the builds on content — reno videos, reveal walkthroughs, design storytelling. Both on camera. Southern Living Custom Builder is their joint credential.
The Media
Full Media Empire
Build + reno videos · OFH Magazine · Move Pray Love Podcast · Cincinnati Magazine Showcase · YouTube · Books · Farmer's Market · 100-acre farm as content studio and event venue.
The Music
Daron's Country Music
Daron's own artistic lane — standalone from OFH. Nashville-recorded. His own audience. Crosses into the family brand at live events where Daron performs.
"Good bones can always be redeemed. We rebuild you from the studs up."
Brand Architecture
Our Farmer House is the umbrella — and Brooke runs it. The home building lane is OFH content (not Farmer Contracting). Both Brooke and Daron on camera for everything. Daron's music lives in its own world and enters through live events only.
OUR FARMER HOUSE
Building homes · Building families · Brooke runs this brand · Both on camera · Everything compounds
Brooke's Movement Lane
Move Pray Love
Faith, identity, women rebuilding from the inside out — Phase 2 / New Year
Brooke · Phase 2Find Her (Book)
5 chapters from done — second launch after Marriage Blueprint
Brooke · Phase 2The Farmhouse Membership
MRR core — name TBD — "Pull Up a Chair" daily audio, community, course library
Brooke · Phase 2Dream Beyond Mastermind
Application-gated high-ticket retreat and inner circle — future
Brooke · FutureFrom the Studs Up
Named framework — woven through every offer, points back to OFH
Brooke
OFH — Home Building Lane
Build + Reno Videos
Both Brooke and Daron on camera — building, designing, and documenting every project together. OFH content, not Farmer Contracting content.
Both on cameraCincinnati Showcase Homes
Edenbrook — 5,000 sq ft, thousands of visitors. Designed, built, and styled by both. September home show is the next one.
Both on cameraOFH Magazine
Annual issue — repurposed PDF with new cover is the Phase 1 lead magnet. Eventually quarterly.
BothSouthern Living Affiliation
Exclusive Custom Builder for Northern KY + Cincinnati — their joint national credibility anchor
Their credentialMarriage Blueprint (Book)
First book launch — co-authored with Daron. The bridge product for both audiences.
First launch · Phase 1
Daron's Music Lane
Country Music
Nashville-recorded. His own website, his own audience. "His music is his thing" — separate from OFH.
Daron · StandaloneLive Performances
Sings at the September home show. Opening for Kane at the Arc. The music becomes the room's heartbeat.
DaronCrosses Into OFH
Brooke shares it now and then, but it doesn't live here. Intersects at live events only — that's the bridge.
Events bridge
Recipes + Food
700+ recipes · video revamp in progress · 2/week goal
Family + Faith Content
Marriage, blended family, farm life — woven through OFH
Live Events
Home show + MPL events + farm gatherings — everything converges here
150-Acre Farmstead
Batavia · debt free · future venue + studio · letting it breathe
Live events — where it all meets:
OFH brand
Home building
Move Pray Love
Recipes + farm
+ Daron performs
Two Instagram Accounts · Two Facebook Pages · TikTok
@BrookeFarmer + @OurFarmerHouse across Instagram and Facebook. TikTok is one account. ManyChat is connected to Instagram — need to confirm which account. GHL Social Planner connects all accounts so she can schedule from one place.
Audience & Avatars
10 customer journey storybooks. Each avatar is a real person inside Brooke's ecosystem with a complete CRM journey mapped.
The ICP in One Line
Women 30–50 who feel lost, overwhelmed, or like they've forgotten who they are — wanting to rebuild their faith, marriage, and home from the inside out. They're already following Brooke. The 45K list is full of them.
Book Funnel
Sarah
Sees the Marriage Blueprint post. Joins the insider waitlist. Preorders. Reads. Reviews. Becomes an ambassador.
Stranger → Insider → Buyer → Ambassador
Dream Beyond
Maria
Downloads the guide. Nurtured. Applies to coaching. Mastermind member. Refers others.
Guide → Coaching → Advocate
OFH Lead Magnet
Emily
Downloads the magazine PDF. Gets the OFH welcome. Nurtured toward September home show tickets.
PDF Download → Nurture → Home Show
Move Pray Love
Anna
Opts into 10-Day Heart Reset. Completes daily devotionals. Invited to membership. Phase 2.
10-Day Reset → Farmhouse Member · Phase 2
Events
Daniel
Registers for the home show. Reminded via email + SMS. Attends. Connects with Brooke and Daron in person.
Registration → Attended → Relationship
Partnerships
Sophia
Applies to be a brand partner. Qualified. Signs agreement. Active affiliate or collab partner.
Application → Active Partner
Newsletter
Chloe
Subscribes. Engages weekly. Goes quiet. Gets re-engagement. Reactivates or sunsets.
Subscriber → Engaged or Sunset
Daron Handoff
Olivia
Brooke subscriber interested in a custom home build. Handed to Daron's CRM when ready.
Brooke Sub → Daron CRM
Word of Mouth
Grace
A friend at church passes along Brooke's book or a podcast clip. She wasn't looking — she got found. Buys the book. Goes to an MPL event. Brings her small group next time.
Referral → Buyer → Brings Her People
45K Migration
The List
45K MailChimp contacts. Batched import (engaged first). Never auto-enrolled on import.
Import → Tag → Tier → Engage
Value Ladder
Two lanes. OFH brings them in through home, food, and design. Move Pray Love transforms them. Both converge at the top.
OFH Lane (home, recipes, events)
Move Pray Love Lane (faith, women, movement)
Convergence (both lanes meet here)
OFH Lane
Home · Recipes · Events · Building
OFH Magazine PDF Phase 1
Repurpose existing PDF with new cover. The Phase 1 list builder.
September Home Show Phase 1
QR at the door captures every visitor. Everything Phase 1 funnels here.
Marriage Blueprint First Launch
Co-authored with Daron. Bridge product — reaches BOTH audiences.
From the Studs Up Phase 2
6-module OFH framework. Liquidates ad spend.
Find Her Phase 2
5 chapters away. Quiz personas must be confirmed first.
Move Pray Love Lane
Faith · Women · Identity · Rebuilding
10-Day Heart Reset Phase 2
Daily challenge — faith + movement + identity. MPL audience opt-in.
MPL Podcast Phase 2
Biweekly. Awareness + nurture. Warms into live events.
Move Pray Love Events Phase 2
"Where the money is at." Tested before, went amazing. Her biggest monetization lane.
Marriage Workshop / Retreat Phase 2
One per year. Joint with Daron. Ties into Marriage Blueprint.
Both lanes converge — OFH followers + MPL women → one community
The Farmhouse Membership (Name TBD) Phase 2
Daily "Pull Up a Chair" audio · monthly gathering · course library · seasonal resets · private community. Both OFH + MPL content lives here.
Dream Beyond Mastermind Future
Application-gated · on the farm · Daron performs · Brooke teaches · the inner circle of women doing the work.
"Move Pray Love is where the money is at."
The GHL Build
80 workflows across 12 folders, 8 pipelines. Phase 1 = email capture + home show. Phase 2 = MPL, membership, full launch suite.
Phase 1 — Build Before September
| What | Why | Workflows |
|---|
| OFH Magazine PDF opt-in page | Zero email capture right now — this stops the bleeding | A-001, A-013 |
| Home show ticket capture | QR at the door → instant follow-up — September deadline | A-015 |
| OFH welcome + nurture | Opt in → warm up → home show push | C-001, E-007 |
| Newsletter (basic) | Cross-brand weekly drip once 45K is migrated | N-001, N-002 |
| 45K MailChimp migration | Engaged-first batches — never auto-enroll on import | A-002 |
| Marriage Blueprint pre-launch | First book launch — funnel needs to be ready | L-001 through L-007 |
| Social — 2 IG + Facebook + TikTok | GHL Social Planner connects all; ManyChat stays for IG automation | A-004 |
GHL Sub-Account Architecture — What Brooke Gets
Everything below is GHL-native. No third-party middleware. One login, one dashboard, two brand lanes running side by side.
Pipelines — 8 Total
A · OFH Audience
Lead → Warm → Buyer → Referrer. OFH newsletter, home show tickets, magazine opt-ins.
Phase 1
L · Book Launch
Pre-order → Launch day → Buyer nurture. Marriage Blueprint first, Find Her after.
Phase 1
F · MPL / Faith
10-Day Heart Reset → MPL event → podcast community. MPL's own lead journey.
Phase 2
M · Membership
Farmhouse Member → Dream Beyond. Recurring billing, module unlock, cancellation save.
Phase 2
E · Events
Home show ticket holders. QR capture at the door. On-farm + Farmer's Market flows.
Phase 1 + 2
P · Partnership / Brand
Affiliate links, brand collab inquiries, Sensei / media pitches routed + followed up.
Phase 2
R · Reviews
3-touch review request after purchase. Google + Facebook. Auto-response in Brooke's voice.
Phase 1
D · Daron Music
Kane opening → fan capture → merch inquiry. Separate sub-account question still open.
Confirm First
GHL-Native Tools Activated
📱
Social Planner
Schedule all 6 accounts from one dashboard. CapCut → GHL → everywhere.
🤖
Conversation AI
DM routing, IG keyword triggers. Brooke only sees what needs her personally.
🎓
Communities / Courses
Farmhouse Membership + From the Studs Up course. Module gating, drip unlocks.
📧
Email + SMS
45K MailChimp list migrated. Brooke Brain writes every send in her voice.
🌐
AI Studio Pages
Opt-in pages, event tickets, lead magnet delivery. Vibe-coded in her brand.
⭐
Reviews AI
Auto-request + auto-respond to Google and Facebook reviews in Brooke's voice.
💳
Payments + Products
Book orders, event tickets, membership billing. All inside GHL, no Shopify needed.
🔥
Summer of AI — Free
AI Studio, Workflow AI, Email AI free Jun–Aug. Build window is now. Don't wait.
Phase 2 — New Year
Move Pray Love
MPL welcome · 10-Day Heart Reset · podcast drip — all pushed to new year per Brooke
Farmhouse + Dream Beyond
Name TBD · member onboard · From the Studs Up drip · module unlock · cancellation save
Events + Webinars
Online events, virtual teaching — after home show season
Find Her Quiz
Personas "a little different now" — Brooke must finalize 5 types before building. Do NOT build on unconfirmed quiz.
Events Strategy
Three event types: home shows (OFH), Move Pray Love events (her biggest money lane), and live music moments when Daron performs. September home show is the Phase 1 anchor.
September Home Show — The Phase 1 Deadline
Everything in Phase 1 builds toward this. Sell tickets. QR at the door captures every visitor (A-015). Daron will be singing. The magazine comes out again. This is the convergence moment for 2026.
Phase 1 — September
Cincinnati Magazine Showcase
Both build, design, and document together — on camera. QR code at the door (A-015) captures every visitor. Daron performs.
Ongoing
Farmer's Market + Farm Events
Text FARMHOUSE to capture attendees on the spot (A-016). Seasonal events on the farm.
Phase 2 — New Year
Move Pray Love Events
"Move Pray Love is where the money is at." She tested it before — sold protein powder, went amazing. Wants to bring it back. Her real monetization lane.
Phase 2
Marriage Retreat / Workshop
One marriage event per year is the goal. Ties into the Marriage Blueprint launch. Joint Brooke + Daron.
Phase 2 — Future
Dream Beyond Retreat
High-ticket. On the farm. Daron performs. Brooke teaches. Capstone of the value ladder.
Daron — Upcoming
Opening for Kane at the Arc
Daron's own music event — standalone. Brooke shares it on OFH. His audience crosses into hers in the room.